![]() I was impressed by the superb acting and the fact that it was very well directed and comparable to any good international movie. “The Pakistani movie Cake has shown a lot of realistic issues that people face in Pakistan and are relatable globally by all of us as well. It’s the type of movie that left you thinking about the themes and the depths of the characters.” Shamila Malik, Social Worker, Princeton, NJ. It wasn’t your typical Bollywood type blockbuster. I enjoyed the movie because it made me laugh and cry at the same time. It’s a movie about the challenge of distances, where families are separated both geographically and in terms of their differing perspectives. As a Pakistani who has lived in the US for decades, the themes of dealing with a parents’ illness and death, of sibling tensions and of the complexities of family ties were so real and relatable. “Cake is a movie that so many of us can relate to. Eemaan can be contacted on: what some Pakistani spectators in New York had to say about Cake – Eemaan Samdani is a US based Digital and e-commerce senior consultant for a fortune 500 company in NYC and loves to read, write, coo, and travel with her husband and three wonderful kids. I hope movie makers in Pakistan will take this as positive, constructive feedback because now that we (Pakistan) are making movies that are of international standards, we need to rise above and beyond in displaying a professional work ethic as well. Movie watchers were shocked at the level of unprofessionalism. That movie started an hour late as well because the cast didn’t show up on time! As soon as the movie started, slowly but surely all cast members made a quiet exit. Its premiere was on Eid of last year at Times Square in NYC, which actually is a huge thing! Again a lot of scrambling went on to find out and inform people of the premiere in order to get a nice sized group to attend. The premiere for the Pakistani movie Yalghar comes to mind. Adherence to a pre-planned schedule is essential. are important factors to consider for the audience in the US in order to plan a relaxed night out. Long commutes, baby-sitting issues, early morning meeting schedules for the next day, etc. Promoting a movie on a global platform also means following global standards of protocol. Life in the US is very different from life in Pakistan. I did love the fact that the movie screening was a true movie screening with a group comprising of 30 some promoters and press people but the delay was very undesirable. My husband and I decided to forego the premiere in lieu of the delay and decided to watch it with friends over the weekend. ![]() While we were there, local friends starting making plans to see the movie over the weekend. However it was informed to us that they would now come after the movie. The actors initially were going to come for a Q&A session before the movie. An hour into the invitation time, the movie still had not started. ![]() That night turned out to be a big disappointment. My husband accompanied me after work and we both went, looking forward to talking to Aamina Shaikh and Sanam Saeed about their experience in promoting their movie beyond Pakistan. ![]() It actually took me a number of text messages to friends and fellow fraternity members in Pakistan until confirmation was received that a movie screening for Cake was indeed scheduled in NYC for the very next day! Ultimately I was able to get through to the director, Asim Abbasi, who confirmed the venue and time for the screening. The issue at hand right now is one that I (an expat in the US/NJ/NYC) have faced with Pakistani events in general: there’s no easy way of finding out about them! When we heard of Cake’s US premiere, a friend in NYC reached out to me to see if I knew anything about it. ![]()
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